Yell Advertising Policy

1. INTRODUCTION

Yell, like most media owners, has a number of policies relating to the acceptability of advertising material. This document is Yell's overarching policy and is based on the British Code of Advertising, Sales Promotion and Direct Marketing Practice (together the "CAP Code"). Yell's policy is derived from the following three principles:

LEGAL:
No Advertisement should contain anything that is in breach of the law nor omit anything that the law requires.

DECENT:
No Advertisement should contain content that is: likely to cause grave or widespread offence or embarrassment; not suitable for publication or display; or likely to subject Yell to criticism or embarrassment.

HONEST & TRUTHFUL:
No Advertisement should, whether by inaccuracy, ambiguity, exaggeration, omission or neglect, mislead users about any matters likely to influence their attitude to the advertised product or service.

By following these principles we aim to:

Useful information concerning the CAP Code can be found at www.cap.org.uk. If an advertiser is unsure about any aspect of its advertisement, free confidential pre-publication advice is available from The Committee of Advertising Practice Copy Advice team ("CAP Copy Advice"). The CAP Copy advice team can be contacted via e-mail on copyadvice@cap.org.uk (but they will not give legal advice)

Advertisers agree in placing orders for advertising with Yell that the content of their advertising will comply with all relevant laws, statutes and regulations in place including the CAP Code.


Back to list of contents


2. RULES APPLICABLE TO ALL YELL ADVERTISING

2.1 LEGAL

2.1.1 PROFESSIONAL SERVICES CLASSIFICATIONS

Any title protected by legislation imposes an obligation upon the individual using this title in advertising to ensure that they are appropriately qualified and authorised by the relevant regulatory body e.g. Solicitors are legally required to be registered with the Law Society to practice.

In the interests of our users we will only accept advertising in the classification headings listed below from advertisers holding the appropriate qualifications.

Yell reserves the right to vary the list from time to time. This supersedes the class relevancy rule Rule 3.4.

NB. Criminal and civil remedies can be brought by a regulatory body against any individual who does not comply with the above.

The following titles fall under this category:-

ACCOUNTANTS
ARCHITECTS
BARRISTERS
CHIROPODISTS & PODIATRISTS
CHIROPRACTORS
DENTAL SURGEONS
DENTAL TECHNICIANS (FOR ADVERTISEMENTS PUBLISHING ON OR AFTER JULY 2008)
DOCTORS (MEDICAL PRACTITIONERS)
INSOLVENCY PRACTITIONERS
NOTARIES
OCCUPATIONAL THERAPISTS
OPTICIANS - DISPENSING
OPTICIANS - OPTHALMIC
ORTHODONTISTS
OSTEOPATHS
PATENT AGENTS
PHYSIOTHERAPISTS
SOLICITORS (See specific classification rule below at Rule 2.1.1.1.)
TRADE MARK AGENTS
VETERINARY SURGEONS

2.1.1.1 SOLICITORS

Only qualified solicitors who hold a current practising certificate issued by the Law Society are permitted to advertise under this classification.

Exception: Telephone referral agencies that represent a firm of solicitors may also appear under the 'Solicitors' heading, PROVIDED:

  1. they confirm that they do not deal with any aspect of the work before passing the call through to a qualified solicitor; and
  2. they insert a statement in the advertisement advising that they are not qualified solicitors but calls will be passed on to one of a panel of independent qualified solicitors, e.g. "We are not solicitors/do not undertake legal work. We will take your initial enquiry and pass your details on to a personal injury solicitor on our panel."

2.1.2 ADVERTISEMENTS OFFERING CREDIT

The regulatory regime applying to any particular credit advertisement aimed at consumers will depend upon whether it relates to secured or unsecured credit. For these purposes, "secured" means secured by a charge over property.

Secured credit can fall under the jurisdiction of the Financial Services Authority's ("FSA") regulatory regime, the Consumer Credit Act 1974 ("CCA") or, in some cases both. Unsecured credit is likely to fall under the CCA regime where it is aimed at consumers. Care needs to be taken to ensure that the correct procedures and approvals are taken and received in relation to the content of advertisements. Where advertisements fall under these regimes advertisers will be required to complete a declaration form regarding its content.

The classifications most likely to be affected by these regulations are as follows. Note that this is not an exhaustive list and that wherever a reference to credit is included in the advertising content, it must comply with the relevant regulatory requirements:

Banks & Financial Institutions;
Building Societies;
Cheque Cashing;
Credit & Finance Companies;
Credit Unions;
Debt Adjustment & Management;
Equity Release;
Financial Advisers;
Loans;
Mortgages;
Pawnbrokers.

2.1.3 THE TOBACCO ADVERTISING & PROMOTIONS ACT 2002

Advertising of tobacco products is prohibited under the Tobacco Advertising and Promotions Act 2002. It is an offence to publish any advertisement if the purpose or effect is to promote a tobacco product, i.e. a product consisting wholly or partly of tobacco and intended to be smoked, sniffed, sucked or chewed.

Any advertising in relation to tobacconists must be restricted to the following details only: Non tobacco products such as pipes, lighters and other smoking accessories, company name, address details, telephone details and hours of opening and closing.

2.1.4 GAMBLING ACT 2005

From 1 September 2007 it has been legal to publish in Great Britain (England, Wales and Scotland) a wider range of gambling advertisements than previously, including for casinos, gaming, betting, lotteries and internet gambling. However, all advertisements published (including in Northern Ireland) from 1 September 2007 must comply with new rules as set out by the CAP. Note that spread betting remains subject to separate Financial Services Act requirements.

2.1.4.1 General
  • No advertising of unlawful gambling e.g. gambling which requires a license but does not have one. The Gambling Act 2005 will govern this and guidance is also available at www.gamblingcommission.gov.uk.
  • No advertising for gambling taking place in, or regulated from, a country outside EEA and Gibraltar.
2.1.4.2 CAP Code Rules - see www.cap.org.uk for full details.

The main rules are that advertisements/marketing communications:

  • should not portray, condone or encourage gambling behavior that is socially irresponsible or could lead to financial/ social/emotional harm
  • should not suggest that gambling can provide an escape from personal, professional or educational problems (e.g. loneliness or depression) or provide an alternative to employment /or a way to achieve financial security
  • should not suggest that gambling can enhance self-image or self-esteem, be a way to gain superiority or admiration, or link it to seduction or sexual success
  • should neither suggest peer pressure to gamble nor disparage abstention
  • should not portray gambling in a context of toughness or recklessness
  • should not be likely to be of particular appeal to children or young persons, and should avoid associating gambling with youth culture
  • should not feature children or young people, nor portray anyone who is, or seems to be, under 25 years old as gambling or playing a significant role (some exceptions e.g. horse racecourses), nor depict anyone behaving in an adolescent, juvenile or loutish way
  • should not exploit cultural beliefs or traditions about gambling or luck
  • should not encourage or condone criminal or anti-social behavior

Further, advertisements should make clear where events or facilities can be accessed only by entering gambling premises.

2.2 DECENT

Yell media is distributed on an unsolicited basis and the contents should be acceptable to people within a wide range of sensibilities. Even though an advertisement may be legal, advertising copy can be offensive to a number of people. Accordingly to avoid causing widespread embarrassment or upset, we reserve the right not to permit advertising where we, in our discretion, feel it may cause offence. Specifically :-

2.3 HONEST & TRUTHFUL

2.3.1 FAIR COMPETITION

The CAP Code states that comparative claims in advertising are permitted, provided they are not misleading in any way. Comparisons can only be made between products or services of the same or similar type.

Listed below are some examples of acceptable and unacceptable statements.

2.3.2 HEALTH AND BEAUTY

Advertisements for the provision of services or products in the areas of Health and Beauty are regulated. This is by way of professional or regulatory bodies for health, and the Advertising Standards Authority for beauty.

Advertisements offering advice or treatment for medical conditions are acceptable, provided they adhere to the British Code of Advertising, Sales Promotion and Direct Marketing Practice. The following guidance notes are taken from the Code:-

2.3.2.1 HEALTH - GUIDANCE NOTES
  • Advertisements must not encourage users with serious or chronic medical disorders to visit them rather than their own doctor.
  • The title "Doctor" or "Dr" may be used provided the Advertiser is a qualified medical practitioner.
  • Advertisers qualified in other doctorates are also entitled to call themselves "Doctor" or "Dr" but must specify the subject so that users are aware if the qualification is non-medical.
  • Abbreviations may be used, e.g. "D.Ch." (Doctor of Chiropractice).
  • Dentists may only use the title "Doctor" or "Dr" in an advertisement if the Advertiser is a dentist with a dentistry-related doctorate or PhD.
  • Dental technicians are not permitted to advertise any service which necessitates working inside the patient's mouth. (This is to ensure that such work is carried out only by qualified dental surgeons.) This prohibition includes the fitting, insertion or fixing of dentures, artificial teeth or other dental appliances.
  • Establishments where medical treatment is offered, may not be described as "clinics" or "hospitals" in an advertisement unless they are under the direct supervision of a qualified medical practitioner(s).
  • No advertisement should include details of the cure of an illness or disease as opposed to the relief of its symptoms.
  • No advertisement should use testimonials or unrepresentative evidence to support exaggerated claims for the efficacy of a product or the relief of a particular condition.
  • These unacceptable terms listed below must not be used within the bullets of their Yell.com product that appear on Yell.com's search results page except for those permitted classifications as mentioned below.
  • The following medical terms and conditions should not be used by advertisers unless they appear under the Doctor's (Medical Practitioners), Clinics (medical clinics only) or Hospitals classifications unless explicit written permission is obtained from Yell.
  • Acceptable alternatives to medical terms are only appropriate for use by a suitably qualified health professional, for example, an individual subject to regulation by a statutory body, recognised medical or health professional and the Advertising Standards Authority.


Unacceptable medical terms and conditions and Acceptable alternatives (where applicable). This is not an exhaustive list and may from time to time change based on advice from CAP or the ASA (Advertising Standards Authority)

UNACCEPTABLE TERMS ACCEPTABLE ALTERNATIVES FOR ALL OTHER CLASSIFICATIONS
Angina Circulatory Problems
Anorexia N/A
Arthritis Arthritic Pain
Blood Pressure (Low or High) Circulatory Problems
Bronchial Congestion Cough/Sinusitis
Bronchitis N/A
Bulimia N/A
Cancer N/A
Cholesterol (High) N/A
Chronic... N/A
Circulation (Poor) Circulatory Problems
Colic N/A
Conjunctivitis N/A
Depression Emotional Problems/Inability to Relax/Feeling Down or Blue/Stress/Tension/Fears/Panic Attacks
Diabetes Common Diabetic Foot Problems/Eye Health Check
Diverticulitis N/A
Dizziness N/A
Ear Disorders (Serious) Earache/Glue Ear
Eating Disorders N/A
Emphysema N/A
Epilepsy N/A
Erection Problems Erection Improved/Libido(Low)/
Relationship Problems/Sexual Counselling
Erectile Dysfunction Erection Improved/Libido(Low)/
Relationship Problems/Sexual Counselling
Eye Disorders (Serious) N/A
Fits N/A
Gastroenteritis Diarrhoea/Stomach Upset
Gingivitis Halitosis
Glaucoma N/A
Gout N/A
Haematoma N/A
Hiatus Hernia N/A
Heart Disease Circulatory Problems (Local Minor)
Herpes Zoster N/A
Hypertension N/A
Impetigo Skin Problems/Skin Problems (Stress Related)
Impotence N/A
Infertility N/A
Jaw Joint Dysfunction N/A
Myalgic Encephalomyelitis (ME) N/A
Multiple Sclerosis (MS) N/A
Malaria N/A
Menstruation (Regulation of) Menstrual Pain/Pre Menstrual
Tension/Pre Menstrual Syndrome/ Period Pain
Migraine Headaches/Migraine Headaches
Muscular Dystrophy N/A
Myopathy N/A
Neurological Conditions N/A
Obesity Diet (Trouble Sticking to)/Weight Management/Weight Related Issues
Osteoporosis N/A
Paralysis N/A
Persistent... N/A
Prostate Problems N/A
Psoriasis Skin Problem / Skin Problems (Stress Related)
Respiratory Disease/Conditions N/A
Serious... N/A
Sexually Transmitted Diseases N/A
Shingles N/A
Skin Disorders (Serious) Skin Problem/ Skin Problems (Stress Related)
Spinal Injuries N/A
Stroke N/A
Thrush (Oral) N/A
Tonsilitis N/A
Ulcer (Gastric) N/A
Undereating N/A
Weight Loss Weight Control/Weight Programme/
Weight Management (Programme)/
Weight Related Issues
Whiplash N/A
2.3.2.2 BEAUTY - GUIDANCE NOTES
  • Some elective therapies, treatments and procedures that are made available (e.g. cosmetic surgery) should be properly carried out under the direct supervision of a qualified medical practitioner even though the advertising of such therapies may not appear in a "medical" classification
  • Use of terms such as lasers and IPL require the advertiser to be registered with the Healthcare Commission.

Unacceptable terms in Beauty Advertising and Acceptable alternatives (where applicable). This is not an exhaustive list and may from time to time change based on advice from CAP or the ASA (Advertising Standards Authority)

UNACCEPTABLE TERMS CLASSIFICATION EXCEPTIONS WHERE TERM IS ACCEPTABLE ACCEPTABLE ALTERNATIVES FOR ALL OTHER CLASSIFICATIONS
Anti-ageing/Anti-ageing treatments   Facial Line Softening/Temporary Facial tightening or toning/Cosmetic enhancements
Botox, Bo-tox, B*T*X, Beautox, Frown relaxing, Frown relaxing treatment, Muscle freezer, Muscle inhibitors   Facial Line Softening/Treatments to improve appearance of fine lines & wrinkles
Dysport   Facial line softening/Treatments to improve appearance of fine lines & wrinkles
Facial Lifting   CACI Facial Treatments/Non-surgical facial treatments
Facial Tightening   CACI Facial Treatments/Non-surgical facial treatments
Fat Busting Injection   N/A
Fat Dissolving   N/A
Flab Busters Lecithin   N/A
Flab Jab   N/A
Hyperhidrosis (injections for)   N/A
Hyperhidrosis (surgery) Cosmetic Surgery N/A
Line and Wrinkle Treatments   Facial Line Softening/ Treatments to improve appearance of fine lines & wrinkles
Lipodissolve   N/A
Lipolysis   N/A
Lipostabil   N/A
Non-surgical Facelifts/CACI non-surgical Facelifts   CACI Facial treatments/Non surgical treatments
Permanent Hair Removal Electrolysis & Laser Hair Removal (in relation to Electrolysis ads only) Permanent Hair Reduction
Rejuvenation   Skin revitalisation/resurfacing
Tightening Capsules   N/A
Vistabel   Facial line softening/Treatments to improve appearance of fine lines & wrinkles

Back to list of contents


3. RULES APPLICABLE TO YELLOW PAGES AND BUSINESS PAGES ADVERTISING

3.1 POSITIONING OF ADVERTISEMENTS

3.2 ADDRESS

Addresses in advertisements are not mandatory. However where they are featured be they partial or in full they must be accurate and legible. Corporate Advertising Scheme advertisements must feature a full postal address unless agreed otherwise by the individual association.

Linage advertisements must feature either an address or telephone number.

Advertisers should, despite any changes Yell makes to its content policies, still comply with any statutory and regulatory requirements for the inclusion of addresses in their advertisements.

3.3 TELEPHONE

Telephone numbers in advertisements are not mandatory. However where telephone numbers are included they should be legible and comply with Phonepayplus (formerly ICSTIS) or ASA guidelines where appropriate. Corporate Advertising Scheme advertisements must feature a telephone number unless agreed otherwise by the individual association.

Phonepayplus is the industry-funded regulatory body for all premium rate charged telecommunication services. For more information about their guidelines please refer to their website www.phonepayplus.org.uk and follow the appropriate link.

Yell does not accept any telephone service/s that Phonepayplus determines to be of an adult nature including, without limitation, telephone services accessed through telephone numbers prefixed 0908 and 0909. Advertisers cannot display premium rate telephone numbers in a free business listing, as call rate information as defined by Phonepayplus cannot be shown.

Linage advertisements must feature either an address or telephone number.

Advertisers should, despite any changes Yell makes to its content policies, still comply with any statutory and regulatory requirements for the inclusion of telephone numbers in their advertisements.

3.4 CLASSIFICATION OF ADVERTISEMENTS

Advertisements can appear under classification headings that describe the actual product or service offered or under any related heading as defined by Yell, except for the Professional Services Classifications. Please refer to Rule 2.1.1 for more information.

Where a business appears in a specific classification the Advertiser is responsible for ensuring it is entitled to describe itself in this classification and that it holds appropriate and required licences, certificates, authorisations or permits as determined by laws, regulations, local council bye-laws or other legal requirements.

3.5 DIRECTORY FORMAT

Advertisers must not reproduce or attempt to reproduce extracts, advertisement types or listings from the directory. This is in order to ensure that:-

3.6 COUPONS

Coupons are only acceptable within Bound & Loose Inserts because they can be removed from the directory without detracting from the overall usefulness of the directory.

3.7 FOREIGN LANGUAGE ADVERTISEMENTS

Foreign language advertisements are acceptable provided they are supplied with a covering note detailing the English translation. Languages using non English alphabet are not acceptable for non-display advertisements.


Back to list of contents


4. RULES APPLICABLE TO YELL.COM ADVERTISING

4.1 NAME

All Yell.com Web advertisements, excluding Banner Advertisements and netReach, must only contain the usual business trading name, which must be the normal trading name of the business, ie the name registered at Companies House or the relevant financial services body, used on official company literature or on a company website. A business trading name cannot include the following unless it is the usual business trading name:-

4.2 ADDRESS

The standard address i.e. number/house name/business unit, street name, town and postcode published on Yell.com is that provided as a free business listing with Yell. This can be changed to include a valid UK address where the business is located, subject to our branch policy. PO Box and Mailbox numbers are not acceptable.

An address can be suppressed where the advertiser conducts their business over the internet, via a call centre or delivers (a service not requiring the user to physically visit the advertiser's address) and the advertiser requests suppression of the address. However Yell may release the address details if a user requests subject to confidentiality concerns relating to certain classifications. If any user complaints are received or Yell views that the advertiser does not comply with the eligibility rules, Yell will investigate this and has the right to turn off the address suppression option at any point during the contract. An Advertisers address will still be displayed on their free business listing.

An advertiser must display either a phone number or a URL if they suppress their address.

Suppressing an address automatically suppresses the Map/Directions link.

An advertisement which has an address suppressed will not be displayed on Proximity Searches or on the Multi point map.

An address can be suppressed on the following products:

Enhanced Listing
Enhanced Listing Info Page
Web Link
Local Sponsored Listing

An address cannot be suppressed on a Site Builder but can be suppressed on the listing on Yell.com which comes with a Site Builder.

Advertisers wishing to suppress their address will be required to contact Yell - via their Sales Consultant or via Customer Services.
Pay-Per-Click keyword, Banner and netReach advertisements do not require an address.

4.3 TELEPHONE NUMBER

An Advertiser that only conducts business over the internet and not through voice to voice communication, does not need to display a telephone number within their advertisement.

Where telephone numbers are included they must comply with Phonepayplus guidelines where appropriate.

Phonepayplus is the industry-funded regulatory body for all premium rate charged telecommunication services. For more information about their guidelines please refer to their website www.phonepayplus.org.uk and follow the appropriate link.

Yell does not accept any telephone service/s that Phonepayplus determines to be of an adult nature including, without limitation telephone services accessed through telephone numbers prefixed 0908 and 0909.

Advertisers cannot display premium rate telephone number/s in a free business listing as call rate information, as defined by Phonepayplus guidelines, cannot be shown. If an Advertiser wants to display a premium rate number in a paid for listing the information as defined by Phonepayplus must be included in the bullets/text. Alternatively the Advertiser could choose not to display a telephone number in their paid listing. Free business listings must include a telephone number and this cannot be a premium rate telephone number.

Pay-Per-Click keyword, Banner and netReach advertisements do not require a telephone number.

4.4 CLASSIFICATION OF ADVERTISEMENTS

Advertisements can appear under classification headings that describe the actual product or service offered or under any related heading as defined by Yell, except for the Professional Services classifications. Banner Advertisements need not be related to a classification however they must be in line with other elements of Yell's Advertising Policy. ( Please refer to Rule 2.1.1 for more information). Both Banner and Pay-Per Click Keyword advertisements on Yell.com which promote or link to sites promoting or enabling gambling, gaming, betting, lotteries, prize draws or paid entry competitions are only acceptable within those classifications, keywords or any related classification or keyword as defined by Yell.

Where a business appears in a specific classification the Advertiser is responsible for ensuring it is entitled to describe itself in this classification and that it holds appropriate and required licences, certificates, authorisations or permits as determined by laws, regulations, local council bye-laws or other legal requirements.

4.5 DECENCY

Web Links must not link to other sites that are of widespread offensive nature.

4.6 BANNER ADVERTISEMENTS

Banner Advertisements on Yell.com must not:-

4.7 COMPETITOR ADVERTISING

Yell's competitors' advertising, as any other, will be accepted on Yell.com providing it adheres to this policy.

However Yell may at its discretion refuse a competitor's advertising from parts of the site where its presence may confuse users or it is detrimental to Yell's site or the Yell brand. In such cases, the Banner Advertising would be limited to classifications that are relevant to the service it offers (e.g. directory companies would be restricted to the "Directories" classification).

Typically, but not exclusively, competitors will be businesses that have internet Products offering classified directory type searches or listings (but not search engines) as the main business/function of their site.

In addition, with our content pages, Yell.com may have exclusive third party arrangement agreements running with content partners or third party partners. For the duration of these agreements Yell may exclude certain companies appearing on the partnership pages or require partner approval before inclusion.

The excluded companies may however advertise on other content pages within Yell.com at Yell.com's discretion.

Despite the above in relation to Pay-per-click and Banner Advertisements Yell may allow such competitor advertising as it feels appropriate.

4.8 POSITIONING OF YELL.COM ADVERTISEMENTS

Customers who purchase a Yell.com product (excluding Domain Names, Banners, Local Adverts and Sponsored Listings, netReach) are given an advertiser listing, which is part of the Yell.com search engine.

Listings are ranked based upon whether each one is a paid advertiser listing or free business listing as well as its relevance to the search. The number of listings displayed for every search will be limited. Yell.com cannot guarantee that advertisers will appear above free business listings. Determination of relevance is at the sole discretion of Yell.com.

4.9 FOREIGN LANGUAGE ADVERTISMENTS

Foreign language advertisements are acceptable provided they are supplied with a covering note detailing the English translation. Languages using non English alphabet are not acceptable.

4.10 COMPOSITE ADVERTISEMENTS/BRANCHES

For Yell.com advertisements where the Advertiser can advertise their advertisement across several branches, Yell.com offers a branch price. The Advertiser must have purchased at least one Yell product as main advertiser. The Advertiser must meet the following criteria in order to qualify for this price:

All branches must:

  1. wear business branded uniform;
  2. they use business branded vehicle;
  3. they have public liability insurance to work from the address of the branch
  4. the branch premises is being leased, licensed or owned as the primary business address by the employee, sub-contractor, or the legal entity and not just temporary occupation.

Multiple branches can have the same telephone number providing that the business name remains the same for each branch.

Advertisers shall have regard, in complying with the brand policy, to the objective of this paragraph which is to ensure that only those businesses which are genuinely related to the main advertiser and are genuine associated businesses of the main advertiser (and/or are linked through common ownership or contractual relationship) may benefit from this branch policy. Yell retains absolute discretion in deciding if a business may benefit from this branch policy.Yell reserves the right without notice to withdraw, or suspend pending investigation, the advertising of a business benefiting from this branch policy if Yell does not reasonably believe that it is a genuine branch.

4.11 INTERMEDIARIES

Except in relation to Pay-per-click and Banner Advertising, Yell.com does not accept advertising from intermediaries or aggregators. An intermediary is any business who acts as an agent/middleman and refers enquiries from Yell.com to a network of businesses.

4.12 ADVERTISEMENT CONTENT

Advertisement content must not contain the following information:


Back to list of contents


5. RULES APPLICABLE TO 118 24 7 ADVERTISING

5.1 NAME

All advertisements must contain a trading name, which must be the normal trading name of the business.

5.2 ADDRESS

All advertisements must include a full address i.e. number/house name, street name, town and postcode.

The phrase "Withhold address" or "Do not give out address" can be entered alongside the search address. An advertiser can request that address information is not given out. Yell will make best endeavours to do this but can not guarantee the address will not be disclosed.

5.3 TELEPHONE

All advertisements must include a telephone number, which allows voice to voice communication. Premium rate numbers are not permitted. For more information on what constitutes a premium rate number please contact Phonepayplus.

Phonepayplus is the industry-funded regulatory body for all premium rate charged telecommunications services. For more information about their guidelines please refer to their website www.phonepayplus.org.uk and follow the appropriate link.

Advertisers cannot display premium rate telephone number/s in a free business listing as call rate information as defined by Phonepayplus guidelines cannot be shown.

5.4 CLASSIFICATION OF ADVERTISEMENTS

Where a business appears in a specific classification the Advertiser is responsible for ensuring it is entitled to describe itself in this classification and that it holds appropriate and required licences, certificates, authorisations or permits as determined by laws, regulations, local council bye-laws or other legal requirements.

5.5 NUMBER OF ADVERTISEMENTS PER CLASSIFICATION

5.6 FOREIGN LANGUAGE ADVERTISEMENTS

Foreign language content is not permitted on our 118 24 7 service.


Back to list of contents