Yell advertising works - we can prove it - with Call Counter

We're the only national UK classified directory company that offers Proven Value statistics2 across both its printed and online advertising3 for free1.

The easiest way to find out whether your Yellow Pages directory or Yell online advertising is working for your business is to count the number of calls your adverts generate. Here at Yell we understand that it's not always possible to ask every customer you speak to where they got your number from; This is where Call Counter comes in - and it's free1.

Example of how your Call Counter data is displayed:

Want to know more?

Give our customer service team a call on 0800 555 444 or speak to your Yell sales contact.

Learn more

Terms and conditions


Yell knows that every pound you invest needs to give you back a good return and we’re so confident in the value that Yellow Pages and Yell.com delivers we simply want to prove that to you.

How it works

  • A dedicated telephone number is placed in each of your Yell adverts
  • It will match your current STD code as defined by Ofcom guidelines. Alternatively, if you have an our of area advertisement you can have an 0845 number or a geographic number subject to your compliance with Yell's Call Counter Geo Out Of Area Guidance
  • Call Counter Geo™ will tell you exactly how many times your phone has rung

Benefits

  • Invaluable call information to a detailed level when planning your next campaign
  • See exactly how many leads you have received from each of your adverts
  • Combined with your Yell.com views and click-through statistics, you’ll know the full return and value of your Yell.com advertising.

If you are interested in taking Call Counter Geo™ please call our Customer Service team on 0800 555 444 or speak to your Yell sales contact.

¹ Subject to eligibility criteria, terms and conditions apply.
² Proven statistics include views, click-throughs and phone calls.
³ December 2008. National classified directories include the Yellow Pages directory, Thomson Local and BT Phone Book.