Pay-per-click keywords

How to buy a pay-per-click keyword advert

It's quick, convenient and easy to buy your advert online.
  • Follow the steps online to create your advert, choose your keywords and stipulate your daily budget and maximum bid price.
  • Your Yell Direct account will be set up at the same time (scroll down for more information).
  • Provide payment details—you can pay by debit or credit card.
  • You will receive an e-mail confirmation of your order and account registration details.
  • You can expect your advert to be live on within one to two working days (subject to when you place your order—orders placed over a weekend may take longer—and the advert meeting our advertising policies).
  • You will receive an e-mail advising you when your advert is live. You can also choose to receive a number of additional notification e-mails, which highlight changes in your account, position and advert and report how your advert is performing.
  • After that, you can use your Yell Direct account to amend, update and manage your advertising, when it suits you. See below for more advice.

  • To use other payment methods or purchase over the phone, you can call our dedicated pay-per-click executive support team on 01420 592321. You can also call this number to enquire about our bulk submission process and usage forecasts.

    Alternatively, you may wish to e-mail us with your query.

How to create an effective pay-per-click keyword advert

In order to get the most out of your advert, you need to consider how you write your titles and summaries and your choice of keywords. As you create your advert, you'll be able to look through our guide full of information on how to maximise your click-through rate.

How to update and amend your pay-per-click keyword advert

When you buy a pay-per-click keyword advert online, you will also set up your free, online Yell Direct account, available 24 hours a day, 7 days a week, allowing you to manage all your Yell advertising at a time that suits you.

You can update your business details or change the wording of your advert as often as you like, so you can ensure that you are always advertising the correct information and your latest products, services and offers. You can also update your bid prices and access detailed performance reports.

Alternatively, if you'd like any help or advice in updating your advert, please call our dedicated pay-per-click executive team on 01420 592321 (Monday–Friday, 9 am–5 pm).

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