Yell.com Search lets users search for business listings by entering, for example, a product/service and/or company name and location. So, people can search for and find the businesses they need in the area they're looking for.

When you buy a Priority Advert, your business gets listed as part of the Yell.com search engine. A listing's ranking in any given search is dependent on whether it's an advertiser or free listing and its relevance to the particular search (determined by Yell.com).

What kind of geographical coverage will my advert get?

Your advert will appear every time a person searches for your type of business in a location that includes your postcode. For example, Yell's office in RG1 7PT falls within the Reading area, so our advert will be seen by people searching for businesses like ours in Reading.

Your advert will also appear when people search for larger areas that include your location. For instance, if your business is based in Preston, you'll appear when someone searches for "Preston", "Lancashire", or "the North West".

What if my business is based in more than one place?

You can buy an advert for each address. This means you can tailor each advert if needed.

For example, if your business offers different products or services at different locations, you can display the relevant information in each advert.

You only pay the full price on your first advert. When you buy more than one of the same advert type, subsequent adverts will be at a reduced rate.

How can I make my advert cover a wider area?

You can buy extra coverage for your Yell.com advert by calling free on 0800 328 0028.

Can I advertise in more than one classification?

Yes you can, and it's important to ensure that you appear in classifications that are relevant to your business. Buying an advert in each classification also means you can tailor the content of each one.

For example, a hotelier might want to advertise in Hotels, Restaurants, Conference Facilities and Weddings. Each advert can contain relevant information for the service offered, helping users find the right business and attracting the right customers to you.

You only pay the full price on your first advert. When you buy more than one of the same advert type, subsequent adverts will be at a reduced rate.

Does Yell.com recognise similar and related classifications?

Yell.com understands that people use different words to refer to similar things, for example, "bed & breakfast" and "guesthouse", and provides classifications to satisfy this.

In instances when Yell.com recognises that there's no real difference between classifications, all the relevant ones for a search are included in a user's results.

As an advertiser, this means that you only need to buy one of these classifications, as you'll still appear in results when the other ones are searched for. Related classifications are provided when you buy an advert.