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Technical Specifications > Creating your colors advert

Colour display advertisement examples for Yellow Pages directories


1 Colour on Yellow		White Knock Out

1 Colour on White Knock Out		2 or 3 Colours on Yellow

2 or 3 Colours on White Knock Out		Full Process Colour

Black on Yellow
This is your standard display advertisement (see the Creating your ad section).

1 Colour on Yellow
As well as the usual Black on Yellow advertisement, you may choose one other colour from the palette listed below. The solid colour and any associated tints may be used.

White Knock Out
This allows you to print black on a white background.

1 Colour on White Knock Out
As well as the basic White Knock Out advertisement (black text on white background), you may choose one other colour from the palette listed below. The solid colour and any associated tints may be used.

2 or 3 Colours on Yellow
As well as the usual Black on Yellow advertisement, you may choose two or three other colours from the palette listed below. The solid colours and any associated tints may be used.

2 or 3 Colours on White Knock Out
As well as the basic White Knock Out advertisement (black text on white background), you may choose two or three other colours from the palette listed below. The solid colours and any associated tints may be used.

Full Process Colour
Allows any colour choice, full colour photographs and National or Trade logos supplied by you to be produced on white background.

Colour display advertisement examples for Business Pages directories


Black on White	1 Colour on White

2 or 3 Colours on White	Full Process Colour

Black on White
This allows you to print black on a white background.

1 Colour on White
As well as the basic Black on White advertisement, you may choose one other colour from the palette listed below. The solid colour and any associated tints may be used.

2 or 3 Colours on White
As well as the basic Black on White advertisement, you may choose two or three other colours from the palette listed below. The solid colours and any associated tints may be used.

Full Process Colour
Allows any colour choice, full colour photographs and National or Trade logos supplied by you to be produced on white background.

Colour palette for our directories

It's important to follow the guidelines set out to ensure the highest quality reproduction of your advertisement. Although we take great care that advertisements published in our directories fulfil expectations, we regret that colours may vary between directories.

Colour guidelines

It is important that you only use the number of colours allowed for the option you have chosen from the defined colour palette.
You may only use tints of those colours and no others.
All colours will be reproduced out of CMYK (Cyan, Magenta, Yellow and Black) four-colour process. Pantone® special colours will not be accepted.
Only the CMYK references within the colour palette will be accepted for adverts other than Full Process Colour.
Use colours that best reflect your company, service and overall image.
Only Full Process Colour advertisements provide the option of including full colour logos. Don't use colours in trade mark and trade association logos unless written confirmation can be provided by the copyright owner to reproduce them in the colours you have specified. Unless Yell are supplied with the above authorisation, all trade mark and trade association logos in 1, 2 or 3 colour advertisements will be reproduced in black.
Use simple strong colours that complement each other. Too many colours, particularly in a small advertisement, can reduce the overall impact.
Use of large type reversed-out of a solid colour will ensure impact. Serif or decorative type used in a small advertisement will not print effectively.
Use contrasting colours for maximum impact.
Avoid using similar colours or tint combinations for text, e.g. orange on gold
Avoid using large areas of solid colour.
Colour to colour blends are available only within full colour advertisements.
Avoid multiple colours and fine detail in small illustrations.
Palette colours on yellow will not look exactly the same as on white. This will be more noticeable when using lighter tints. (see 2 or 3 colours on yellow example in the display ads above).
Colours represented in the colour palette opposite may not be exactly the same as the colours appearing on your advertisement proof and in the final printed version of the directory.
It is recommended that any 100% single solid colour (excluding black) in the colour palette be reduced to an 80% tint. This will give the same visual effect as a solid.
Your sales contact can show you examples of colour advertisements which demonstrate many of the above points.

We regret that advertisements not adhering to the technical specifications colour guidelines may be rejected.
We reserve the right to intervene on files where colour correction is required for publication.

Please note

These colours print on a yellow background when they appear in the Yellow Pages directory (except if you've chosen a White Knock Out advert) and on a white background when they appear in the Business Pages directory. DO NOT adjust the CMYK colour breakdown shown in the palette opposite to compensate for this.

	Glossary of terms
	Reverse	Light detail on a dark background.
	Positive	Dark detail on light background.
	Sans Serif	Plain, not a decorative type.
	Origination	Artwork.
	Graduated tints	A solid that fades to a lighter tint.
	Serif type	A typeface with fine detail at the ends of the strokes.
	Colour palette	Colours available for Yellow Pages single and 2 to 3 colour advertisements.
	CMYK	Cyan, Magenta, Yellow, Key (Black).

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