Production: supplying digital files

Regardless of the software used, your advertisement should ideally be supplied as a PDF, although the following file types are acceptable:

. PDF
. TIFF
. EPS (Encapsulated PostScript file)
. PostScript (Printer file)

Jpeg files may be supplied for photographic references only. They are not advisable for finished adverts containing text due to possible compression effects.

TIFF files must be supplied as flattened CMYK files at a minimum resolution of 600 dpi. Avoid putting anti-aliasing on the text.

EPS files containing fonts must have the fonts converted to outlines/paths.

PostScript and PDF files must have the fonts embedded in the file.

Supplying your files in this way eliminates problems caused by software and font incompatibility. Legal issues associated with the unlicensed use of fonts will also be avoided. Our artwork studio will not install supplied fonts.

The studio will not accept native application files, e.g. QuarkXPress, Microsoft Word, Illustrator etc.

Creation software

All files must have been prepared using properly licensed versions of graphic software.

All line art scans within the advertisement should have a minimum resolution of 600 dpi.

Greyscale and full colour photographs within the advertisement should have a minimum resolution of 300 dpi.

Our artwork studio will edit the content of digitally supplied advertisements at a customer's request. If the request is not technically possible, then a further disk must be submitted.

The quality and content of digitally supplied adverts is the responsibility of the supplier.

If your advertisement is to be created for you by our artwork studio you may supply references on disk in one of the file formats listed above.

Line art should be saved at 600 dpi and supplied no smaller than the size to be used in the advertisement.

Greyscale and colour photographs should be saved at 300 dpi and supplied no smaller than the size to be used in the advertisement.

Do not supply images produced specifically for Internet usage or downloaded from the Internet, as these are normally low resolution.

Many images are copyright controlled. You must be sure you have the right to use any image you include in your advertisement.

All disks must be accompanied by a hard copy (minimum 300 dpi) of the advertisement. This enables us to check final output against your expectations.
This must be printed after your file has been created.

Failure to supply a hard copy may result in rejection.

Always keep your own copy of data sent. We cannot return stored data to you.

Your file can be supplied on CD, Floppy or Zip. Your disk will only be returned if this is requested at the time of artwork submission. Please supply an addressed return envelope.

Please check all disks for viruses. Contaminated disks will not be processed and a further submission will be requested.

Please label all disks with your name, the order reference and details of the software used, including the version number. Failure to do so may result in rejection.

Do not send disks in Jiffy bags with fluffy padding as this can cause damage. Take all steps to secure the transportation of disks by following the Royal Mail guidelines.

Note: if you have any queries please call us on 0800 555 444.

Please ensure you supply digital camera images at the best quality setting available. The minimum acceptable quality will be 300 dpi at the size the image is to appear in the advert.

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