Production: supplying hard copy

• All colour adverts must be supplied as digital files. Please see the Supplying digital files section for these technical specifications.
• Bromide, PMT or Laser (600 dpi minimum) are acceptable for black on yellow or black on white work.
• Photographic and tinted images within the advertisement should have 71-85 lines per inch screen maximum.
• Keep tints between 20% and 80%. Lighter tints may disappear. Darker tints may fill in.
• Images and type should be unbroken, sharply defined and in focus.
• Many images are copyright controlled. You must be sure you have the right to use any image you include in your advertisement.
• Prints supplied must be accurate to sizes listed in the Creating your display ad section.
• We regret oversized and undersized origination cannot be accepted.
• All originals supplied are non-returnable.

• Colour advertisements must be supplied digitally and not as hard copies. Please see Production: Supplying digital files for guidance.

• Many photographs are copyright controlled. You must be sure you have the right to use any image you supply.
• Images from printed material will be composed from small individual dots of colour or black. The reference will not be of suitable quality if these dots are clearly visible or if the image will require enlargement.
• In general terms, images printed in glossy magazines and brochures may be acceptable whereas images printed on newsprint or printed on inkjet and laser printers may not be acceptable.
• Professional quality, continuous tone, glossy photographs will give the best results. Transparencies and 35mm slides are also acceptable.
• All photographs should be high contrast. Highly detailed photographs will not reproduce well if used in a very small area of the advertisement.
• The minimum recommended published size for a photograph is 25mm x 25mm.
  

• Images and type should be unbroken, sharply defined and in focus.
• When supplied for use in colour advertisements, colours must be clearly marked following the defined colour palette. Please see Creating your colour ad for guidance.
• Many images are copyright controlled. You must be sure you have the right to use any image you supply.
• Do not write on, staple or fold references.