Linage or semi-display adverts

Technical Specifications > Linage or semi-display adverts

Additional resources


Creating your linage or semi-display advertisement

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  Advertisement size No. of
additional lines		 No. of characters
per line
  Light Face Entry (additional contact number)* 1 46
  Bold Entry 0 -
  Information Entry - 1 Line 1 46
  Information Entry - 2 Lines 2 46


* Only one of the following options can appear in the additional information line purchased. An email address, a website address (URL) or a secondary telephone number, which can be a mobile, fax or other non-premium rate number.

Semi-display typography

The name line(s) will be set in bold in either all capitals or a mixture of upper and lower case. You can choose for each line of body copy to be:
  Ranged left Centred Ranged right
  Split Bold or light CAPITAL or lower case


Semi-display advertisement sizes

Below is a guideline for the number of lines and characters per line to be used for different advertisement sizes. In addition, the use of characters to produce boxes around text, divisions within the semi-display border or underline effects are not permitted.

  Advertisement size No. of
lines
No. of characters per line
Upper case Upper/lower case*
  Name - all advertisements sizes
 2 27 27
   
  Body copy
  15mm 1 name line
 3 30 36
  15mm 2 name lines 2 30 36
   
  30mm standard 7 30 36
  30mm logo wide 1 30 36
  30mm logo deep 7 21 26
   
  45mm standard 12 30 36
  45mm logo wide 6 30 36
  45mm logo deep** 9 21 26
    3 30 36

* Predominantly lower case (lc) with just first letter of each word capitalised (or less)
** Last 3 lines run under logo to increased length

Supplying logos and graphics

Although semi-display advertisements are created for you, it is possible for you to supply us with your own logos or graphics to be included in the graphic/logo area.

These are restricted to the following options:

  • Company name and logo
  • A company slogan
  • A telephone number, but ONLY if this forms part of the graphic
  • Additional text or telephone numbers that require keying in by the artist must NOT be included in the graphic/logo area


When supplying us with material please remember:

  • Images and type should be unbroken, sharply defined and in focus
  • Reference material should be supplied at the size to be used in the advertisement OR BIGGER. See examples above for logo and graphics sizes
  • Please remember, although we do everything possible to ensure the highest quality of reproduction of your advertisement in our directories, final standards depend on the original source material supplied by our customers


It is possible to supply logos and graphics to our studio in digital format. Please refer to 'supplying digital files' and 'supplying hard copy references'.

Please make sure that you have the rights to use any logos or graphics in your advertisement.

Linage examples

 
Light Face Entry   Bold Face Entry
 
     
Bold Face Information Entry - 1 Line   Bold Face Information Entry - 2 Lines

Advertisement size and reproduction differs from that of the actual Yellow Pages directory.
     

Semi-display examples

    
15mm 1 name line semi-display advertisement   15mm 2 name lines semi-display advertisement    
     
         
30mm standard semi-display advertisement 30mm logo wide semi-display advertisement 30mm logo deep semi-display advertisement
   
         
45mm standard semi-display advertisement   45mm logo wide semi-display advertisement   45mm logo deep semi-display advertisement
   
     


Advertisement size and reproduction differs from that of the actual Yellow Pages directory.

  Glossary of terms
  
  Typography
Layout of type.
  Logos
 Your company logo.
  Graphic
Image or picture.
  Copy Information/words.
  Line art Images, type and logos composed of black lines.

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