Linage or semi-display adverts

Technical Specifications > Linage or semi-display adverts

Creating your linage or semi-display advertisement

Advertisement size	No. of additional lines	No. of characters per line
Light Face Entry (additional contact number)*	1	46
Bold Entry	0	-
Information Entry - 1 Line	1	46
Information Entry - 2 Lines	2	46

* Only one of the following options can appear in the additional information line purchased. An email address, a website address (URL) or a secondary telephone number, which can be a mobile, fax or other non-premium rate number.

Semi-display typography

The name line(s) will be set in bold in either all capitals or a mixture of upper and lower case. You can choose for each line of body copy to be:

	Ranged left	Centred	Ranged right
	Split	Bold or light	CAPITAL or lower case

Semi-display advertisement sizes

Below is a guideline for the number of lines and characters per line to be used for different advertisement sizes. In addition, the use of characters to produce boxes around text, divisions within the semi-display border or underline effects are not permitted.

Advertisement size

No. of
lines

No. of characters per line
Upper case	Upper/lower case*

Name - all advertisements sizes

Body copy

15mm 1 name line

15mm 2 name lines

30mm standard

30mm logo wide

30mm logo deep

45mm standard

45mm logo wide

45mm logo deep**

* Predominantly lower case (lc) with just first letter of each word capitalised (or less)
** Last 3 lines run under logo to increased length

Supplying logos and graphics

Although semi-display advertisements are created for you, it is possible for you to supply us with your own logos or graphics to be included in the graphic/logo area.

These are restricted to the following options:

Company name and logo
A company slogan
A telephone number, but ONLY if this forms part of the graphic
Additional text or telephone numbers that require keying in by the artist must NOT be included in the graphic/logo area

When supplying us with material please remember:

Images and type should be unbroken, sharply defined and in focus
Reference material should be supplied at the size to be used in the advertisement OR BIGGER. See examples above for logo and graphics sizes
Please remember, although we do everything possible to ensure the highest quality of reproduction of your advertisement in our directories, final standards depend on the original source material supplied by our customers

It is possible to supply logos and graphics to our studio in digital format. Please refer to 'supplying digital files' and 'supplying hard copy references'.

Please make sure that you have the rights to use any logos or graphics in your advertisement.

Linage examples


Light Face Entry		Bold Face Entry


Bold Face Information Entry - 1 Line		Bold Face Information Entry - 2 Lines

Advertisement size and reproduction differs from that of the actual Yellow Pages directory.


Semi-display examples
15mm 1 name line semi-display advertisement	15mm 2 name lines semi-display advertisement



30mm standard semi-display advertisement	30mm logo wide semi-display advertisement	30mm logo deep semi-display advertisement



45mm standard semi-display advertisement	45mm logo wide semi-display advertisement	45mm logo deep semi-display advertisement

Advertisement size and reproduction differs from that of the actual Yellow Pages directory.
Please note: These advertisements print on a white background when they appear in Business Pages directories.

	Glossary of terms
	Typography	Layout of type.
	Logos	Your company logo.
	Graphic	Image or picture.
	Copy	Information/words.
	Line art	Images, type and logos composed of black lines.

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