Special adverts

Technical Specifications > Special adverts

Bound Insert Options

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Bound Inserts are one of the most effective and flexible forms of advertising in the Yellow Pages directory. As well as four different types of Bound Insert to choose from, you have two production options:

  1. Designing and artworking your Bound Insert and supplying digital artwork and proofs to us for final printing;
  2. We design and print your Bound Insert for you.


Single Insert
A single, double-sided, directory-sized page printed on higher quality, thicker paper for maximum reproduction quality.

 


Double Insert
Two, double-sided, directory-sized pages printed on higher quality, thicker paper for maximum reproduction quality.

 


Fold-Out Insert
A single, double-sided page that folds out to nearly twice the size of a directory-sized page, printed onhigher quality, thicker paper for maximum reproduction quality.

 


Die Cut Insert
A single, double-sided, directory-sized page, printed on higher quality, thicker paper and die cut to the outside edges following your design.

Bound insert sizes

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Single Insert

 

Double Insert

 

Fold Out Inserts



Advertisement sizes/measurements

Bound Inserts must be produced to the given measurements detailed below and as illustrated on the relevant layouts.

  Insert type To view
  Single 218mm (w) x 309 mm (d)
  Double 436mm (w) x 309mm (d)
  Fold-out 344mm (w) x 309mm (d) minimum
394mm (w) x 309mm (d) maximum
Fold to be made at 204mm from spine trim edge


The directory printer will re-trim to final size when the insert is bound into the directory. Photographic/illustrative matter is permitted beyond the trim line such that it 'bleeds' off the outer edges on all sides. However, all reading matter must remain within the Text Area, itself edged by a 10mm border

Board stock options

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Please read the following guidelines carefully before selecting the board stock you want your Bound Insert printed on. If you need further assistance our Publishing Department will be happy to help. They can be contacted on 0118 959 2111.

Production options

You may choose from 2 production options:

  1. Designing and artworking your Bound Insert and supplying digital artwork and proofs to us for final printing;
  2. We design and print your Bound Insert for you.


Board stock

All Bound Inserts must be produced on board from the following specification:

  Single Bound Insert GSM Micron
Uncoated board - pulp
Min 135 170
Max 210 280
   
Coated board
Min - matt 130 142
Min - silk 150 138
Min - gloss 170 133
  Max - all 250 265

 

 

  Double & Fold-out Bound Insert GSM Micron
  Uncoated board - pulp
Min 80 100
Max 100 125
   
Coated board
Min - all 130 133
  Max - all 200 200

Please note, if you have bespoke requirements (such as Pantone® colours or perforations) please contact the Publishing Department on 0118 959 2111.

Identification

All types of Bound Insert must include a black collation marker, measuring 4mm (w) x 10mm (d), printed in the spine trim area, 75mm down from the top and bleeding into the spine on front and back (see layouts).

Additionally, the words 'FRONT' and 'BACK' should be printed as appropriate in the spine trim area together with the Directory name and Advertiser's name (e.g. FRONT - BRISTOL - TAYLORS KITCHENS AND BATHROOMS) (see layouts).

Perforations, Reply Paid Cards, Die Cuts and Coupons

Bound Inserts requiring a perforated or cut-out Reply Paid Card must be produced on 200gsm board having aminimum calliper of 230 microns.

Perforations must be litho produced and must end at least 22mm from the binding (spine) edge but may extend to all other edges.

For Fold-out Bound Inserts, vertical perforations are permitted on the fold, however, the cut pattern must beapproved by the directory printer prior to production.

If a Die Cut is required the binding spine edge must remain square to enable the insertto be bound in the directory. The Die Cut must start no further than 22mm from the binding (spine) edge but may extend to allother edges.

Reply Paid Cards must adhere to Post Office specified sizes and design.

Bound insert production: Supplying digital files

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Approval

If you are supplying digital artwork for us to print, a full size colour proof (including corner trim positions) with full text must be approved prior to production of the digital cromalin.

No changes should be made to agreed copy without the agreement of our publishing department.

Screen angles

Yellow 0° or 90°, Magenta 45°, Cyan 15° or 105°, Black 75°.

Duo tones should be angled to avoid screen clash.

Under colour removal

Minimum 20% in Yellow, Magenta and Cyan. Maximum 220%.

Advertisements containing large, heavy, dark areas, e.g. night time photographs may require a higher level of UCR. If you think this may apply, please contact Publishing on 0118 959 2111 for advice, before colour separation.

Reversed-out type matter should be produced with the dominant colour for shape and size, with the under colours spread to reduce problems with register during printing. Type matter or detail smaller than 10pt should be reversed-out of one colour only. Fine lettering and thin rules in one colour only.

Shiners

A 40% tint of cyan should be laid under all large areas of solid black whenever there are no under colours. The tint should be cut back from all white-out areas and reversed-out type.

File format/images/fonts

Files can be accepted on CD or disk.

Send copies of files not originals.

Label all CDs or disks with the advertiser's name, type of advertisement and identity of the directory in which the advertisement is to appear.

Please supply all files in recognised page layout application format (e.g. QuarkXpress/Pagemaker). The preferred file format is PDF. Alternative file formats are Postscript and EPS.

All files must be complete, fully-assembled pages with high resolution graphics in place. All fonts and images should be embedded.

Pages should be assembled as single pages and should be consistent in dimensions and margins.

A minimum bleed margin of 5mm is required on work that prints to the edge of the page. Each file (page) must be 100% of the final book size.

All files, including any placed graphics, must have a unique name.

Create image backgrounds of white instead of none.

Do not use pre-defined hairline rules; they should be defined to no less than 0.25pt.

Do not include trapping within the file.

High resolution images should be supplied in TIFF, EPS, JPEG or CT format, with only lossless compression used.

All images must be in CMYK (Cyan, Magenta, Yellow and Black) format (and Pantone® if required) not RGB (Red, Green and Blue).

Spot colour (Pantone®) names used in placed graphics must be consistent throughout.

Do not send FPO (for position only) images.

All screen and printer fonts, including those embedded in EPS files, must be supplied.

All fonts should be Adobe Type 1. Do not use TrueType fonts.

Proof specification

The following should be supplied with the CD/disk:

A high resolution digital proof of each page (i.e. digital cromalin) output to Euro Standard tolerances (SWOP). This must be produced from the CD/disk supplied. We cannot accept responsibility if changes have been made to the ad data supplied after the proof has been produced.

Hard copy printout of the contents of each CD/disk supplied.

The digital proof must have a full colour bar and density information available to scan.

Density readings:
Cyan 1.4, Magenta 1.3,
Yellow 0.9, Black 1.65

Dot Gain:
Measures in the fine 50% tone area in the Euro Standard control strip.
Cyan & Black 24%, Magenta 22%,
Yellow 20% all at +/- 2%

Sequence:
Cyan, Magenta, Yellow, Black.

Digital proofs must be 100% size. Each proof should carry individual identification. A file pagination list must be included to ensure that the pages are processed in the correct sequence.

Identification

All types of Bound Insert must include a black collation marker, measuring 4mm (w) x 10mm (d), printed in the spine trim area, 75mm down from the top and bleeding into the spine on front and back (see layouts).

Additionally, the words 'FRONT' and 'BACK' should be printed as appropriate in the spine trim area together with the Directory name and Advertiser's name (e.g. FRONT - BRISTOL - TAYLORS KITCHENS AND BATHROOMS) (see layouts).

Screen rulings

175 lpi (lines per inch) - Gloss board
150 lpi (lines per inch) - Uncoated board
110 lpi (lines per inch) - Web presses i.e. Classified or Preface

Inside/Outside Back Cover and Inside Front Cover: creating your ad

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Whether you design your Inside/Outside Back Cover or Inside Front Cover advertisement yourself, or ask us to do it for you, please follow our guidelines for maximum impact.

Design options

Design your own advertisement
Full colour and mono advertisements are available for Inside/Outside Back Covers or Inside Front Covers (Mono ads can appear either on a white or yellow background. This needs to be specified).

Let us design your advertisement
For colour cover advertising, the standard four-colour process is available for all advertisers - special colours are not available.

Production option

Supplying digital files

For full specifications see Inside/Outside Back Cover and Inside Front Cover production: Supplying Digital Files.

Supplying your Inside/Outside Back Covers or Inside Front Covers: supplying digital files

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Approval

If you are supplying digital artwork to us for printing, a full size colour proof (including corner trim positions) with full text must be approved by our Publishing Department prior to production of the digital cromalin.

No changes should be made to agreed copy without the agreement of our Publishing Department.

Screen angles

Yellow 0° or 90°, Magenta 45°, Cyan 15° or 105°, Black 75°.
Duo tones should be angled to avoid screen clash.

Under colour removal

Minimum 20% in Yellow, Magenta and Cyan. Maximum 220%.

Ads containing large, heavy, dark areas, e.g. night time photographs, may require a higher level of UCR. If you think this may apply, please contact our Publishing Department on 0118 959 2111 for advice before colour separation.

Reversed-out type matter should be produced with the dominant colour for shape and size with the under colours spread, to reduce problems with register during printing. Type matter or detail smaller than 10pt should be reversed-out of one colour only. Fine lettering and thin rules in one colour only.

Shiners

A 40% tint of cyan should be laid under all large areas of solid black whenever there are no under colours. The tint should be cut back from all white-out areas and reversed-out type.

File format/images/fonts

Files can be accepted on CD or disk.

Send copies of files not originals.

Label all CDs or disks with the advertiser's name, type of advertisement and identity of the directory in which the ad is to appear.

Please supply all files in recognised page layout application format (e.g. QuarkXpress
/Pagemaker).

The preferred file format is PDF. Alternative file formats are Postscript and EPS.

All files must be complete, fully-assembled pages with high resolution graphics in place. All fonts and images should be embedded.

Pages should be assembled as single pages and should be consistent in dimensions and margins.

A minimum bleed margin of 5mm is required on work that prints to the edge of the page.
Each file (page) must be 100% of the final book size.

All files including any placed graphics must have a unique name.

Create image backgrounds of white instead of none.

Do not use pre-defined hairline rules, they should be defined to no less than 0.25pt.

Do not include trapping within the file.

Hi-resolution images should be supplied in TIFF, EPS, JPEG or CT format, with only lossless compression used.

All images must be in CMYK format (and Pantone ® if required) not RGB.

Do not send FPO (for position only) images.

All screen and printer fonts, including those embedded in EPS files, must be supplied.

All fonts should be Adobe Type 1. Do not use TrueType fonts.

Proof specification

The following should be supplied with the CD/disk.

A high resolution digital proof of each page (i.e. digital cromalin), output to Euro Standard tolerances (SWOP). This must be produced from the CD/disk supplied. We cannot accept responsibility if changes have been made to the ad data supplied after the proof has been produced.

A hard copy printout of the contents of each CD or disk supplied.

The digital proofs must have a full colour bar and density information available to scan.

Density readings: Cyan 1.4, Magenta 1.3, Yellow 0.9, Black 1.65

Dot Gain: Measures in the fine 50% tone area in the Euro Standard control strip.

Cyan & Black 24%, Magenta 22%, Yellow 20% all at +/- 2%

Sequence:

Cyan, Magenta, Yellow, Black.

Digital proofs must be 100% size. Each proof should carry individual identification.

Screen rulings

175 lpi (lines per inch)



Loose insert

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  • Adverts delivered inside the Yellow Pages poly bag on quality paper for quick reference–not bound in the directory
  • Opportunity to generate brand awareness instantly
  • Targeted at individual directory level, regionally or nationally
  • Maximum of eight Loose Inserts per directory, with one advertiser per insert and business sector exclusivity branding

Terms of Reference:

Solus policy

So as not to confuse users and/or dilute advertiser response rates, a single-category, advertisement-content policy is applied by Yell to its loose inserts product - i.e. you can only have one hearing aid company per directory. Customers may secure exclusivity for one category of loose inserts in a directory provided a minimum of 50,000 loose inserts are ordered per directory. Customers may only agree an exclusive arrangement for one year cycle of directories–details available on request.

Inserts positioned on back of book in polybag:

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  • Maximum inserts per edition       Yellow Pages = 8 / Business Pages = 8
  • Single leaf, one roll fold and multiple folds acceptable.
  • Concertina folds not acceptable.
  • Saddle stitched inserts considered.
  • Max size–200mm x 280mm       Min size–80mm x 80mm
  • Max stock weight–250gsm       Min stock weight–80gsm
  • Max micron content–275       Min micron content–80
  • Max pages–16 (1 insert only per edition at this size)

Bookmark positioned inside Front Cover–1 per edition:

  • Maximum inserts per edition       Yellow Pages = 1
  • Single leaf
  • Size–97mm x 285mm
  • Stock weight–220gsm Silk
  • Max pages–2pp

Bookings

Space availability has to be confirmed by your Sales consultant prior to any booking(s) being made.


Insert approval

Text copy to be submitted by the relevant date. Your Sales consultant will confirm the required supply dates. Repeat copy can be instructed for forthcoming editions.

3 samples of paper stock to be supplied for approval, ideally in the format that the insert is to appear. Written confirmation will be required if you are unable to do this. Please supply to your Sales consultant or send direct to:

Steve Wallis Yell Publishing Dept.,
2nd Floor, Bridge Street Plaza,
Bridge Street, Reading RG1 2LU.

 State the editions intended for inclusion.


Multi product inserts

An advertiser is permitted to advertise more than 1 product type within their creative providing that the additional product(s) do not take up more than 25 percent of the coverage area of one side.


Production

Inserts can be customer supplied or Yell can offer an In-house printing service.

Your Sales consultant will confirm both the minimum circulation and total directory print requirements (generally an average difference of approximately 20-25 percent).

Total print requirements will be confirmed by your Sales consultant (approx. 2-3 months before production of the required edition).

Your Sales consultant will supply the Certificate of insertion(s) to you.


Deliveries

Insert printers/suppliers must adhere to the Supplementary Conditions for delivery instructions. Your Sales consultant will supply these to you.

Directory production will not be stopped due to any shortfall or presentation issues in delivery.

General overview of loose insert delivery procedures

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  1. All loads must be booked in with the Transport Controller during the available hours. A delivery slot will be allocated at this time, which must be adhered to by the carrier.

  2. The load(s) must be accompanied with a delivery note which should state the following:
    1. Edition title(s) (e.g. London Central)
    2. Name of insert (e.g. company name on insert)
    3. Number of insert creatives (including ref. Codes)
    4. Quantity of inserts per pallet
    5. Quantity of pallets (e.g. Pallet 1 of 5)
    6. Total quantity delivered
    7. Contact name and telephone number of Supplier and Carrier
    8. Delivery date & time

  3. Each pallet must be securely strapped in all directions (plastic strapping only), and clearly labelled with the following information:
    1. Edition Title(s) (e.g. London Central)
    2. Name of insert (e.g. company name on insert)
    3. Number of insert creatives (including ref. Codes)
    4. Quantity of inserts on pallet
    5. Quantity of pallets (e.g. Pallet 1 of 5)
    6. Pallet tally–A3 minimum on all sides

  4. If the pallet(s) contain inserts for more than 1 edition this should clearly be marked on the delivery note and relevant pallet. Each edition on a separate pallet.

  5. Failure to comply with the instructions above could mean deliveries being refused by RR Donnelley Ltd which could ultimately result in the advertisers Inserts not being placed into the editions booked.

General information

  1. Inserts for the same edition with more than one creative must be detailed on the delivery note and individual pallets. Prior notification of this information should also be given to the Publishing department at the time of the contract booking.
  2. Inserts with varying thickness throughout their shape should be turned alternately for packaging in the boxes to prevent the distortion of the onserts.
  3. Any insert overs that remain following the production process will be disposed of unless Yell are instructed to use them in any future editions.

Detailed overview of loose insert delivery procedures

  1. Insert packaging


    2. 1.1 Suppliers are responsible for the presentation of the inserts. Inserts will be positioned and wrapped on a high speed production line, therefore, it is essential that the packaging conform to specification. If the pallets are stable the inserts can be stacked on the pallet with minimum number of turns. If pallets are deemed to be unstable they would require to be boxed.

    1.2 Inserts must be firmly banded down on 4 way entry, non-returnable, good quality pallets. The pallets must be wrapped in waterproof wrappers, or plastic shrink wrapped with board on top and card on the bottom as standard and arrive in good condition for safe unloading.

    The inserts must face the same way and be positioned Front Face down on the pallet.

    Each pallet must be securely strapped in all directions, and clearly labelled with the following information:

    1. Edition title(s) (e.g. London Central)
    2. Name of insert and Name of Advertiser
    3. Number of insert creatives (including ref. Codes)
    4. Quantity of inserts
    5. Quantity of pallets (e.g. Pallet 1 of 5)
    6. Pallet tally–A3 minimum on all sides–as attachment

    1.3 Unless otherwise advised, the inserts must be on pallets 1000mm x 1200mm with a maximum height of 1200mm. The load must not overlap the pallet edges. Failure to comply with any pallet delivery specifications may result in rejection of the inserts by the printer. Any additional collection and delivery costs incurred due to the rejection of a delivery will not be borne by either Yell Ltd, their agents or their printers.


  2. Delivery procedures


    3. 2.1 Booking times. All deliveries must be booked in with the Transport Controller at RR Donnelley Ltd at least 5 working days prior to delivery between the following hours: Monday–Friday: 0600–17.00 hrs

    The Transport Controller can be contacted on 01423 796465 or by Fax on 01423 796501 for a booking reference number and delivery time.

    2.2 The Transport Controller will require the following information:
    1. Edition title(s) (e.g. London Central)
    2. Name of insert and name of Advertisers
    3. Quantity per pallet
    4. Quantity of pallets (e.g. Pallet 1 of 5)
    5. Contact name and telephone number of Supplier and Carrier
    6. Version codes for multiple creatives

    Bookings will not be accepted without this information in full.

    2.3 Delivery times. All consignments must be delivered by the deadline set by the Yell Publishing Department. Unless otherwise advised the set delivery times are as follows: Monday–Thursday: 0600–2000hrs, Friday: 0600–1800hrs

    2.4 Deliveries will only be accepted within the above hours. Any goods arriving outside these hours will be refused admittance to the site, unless prior agreement is made with the Transport Controller at RR Donnelley.

    2.5 Deliveries should arrive no earlier than 15 days prior to production or no later than 5 working days prior to production.

    2.6 Inserts must be delivered to:

    RR Donnelley Ltd,
    Flaxby Moor Division,
    Flaxby Moor,
    Knaresborough,
    HG5 0XJ.

    2.7 Each consignment must be accompanied by a delivery note which must state the following:
    1. Manufacturers/Suppliers Name, Address & Telephone Number
    2. Edition title(s) (e.g. London Central)
    3. Number of insert creatives (including ref. Codes)
    4. Name of insert and Name of Advertisers
    5. Quantity per pallet
    6. Quantity of pallets (e.g. Pallet 1 of 5)
    7. Total insert quantity delivered
    8. Version codes for multiple creatives


    2.8 The delivery date is very important. If for any reason this date cannot be met, Response One, your Yell Sales Representative or Yell Publishing must be informed immediately.


  3. Shortages


    4. 3.1 Any shortages are the responsibility of the Supplier, which could result in a quantity of directories being completed without inserts.

    3.2 Shortages due to damage in packaging or transit are the responsibility of the Supplier.


  4. Yell publishing contact details


    5. Yell Publishing Department
    Bridge Street Plaza
    Bridge Street
    Reading
    RG1 2LU

    0118 960 3069

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