Video Rate Card — Ready to Air Video

Working closely with you to deliver your vision, our professional video production contractor will provide you with a pre-recorded video clip (45 seconds maximum) that you can personalise to promote your business, products and services.
Stand out from your competition by including a short video of your business online.

Definitions
Terms defined in, Yell's Advertising Conditions have the same meaning when used in this Rate Card. On your Advertisement Order and Confirmation of Order, the following terms have the following meanings:

'RTA Add Area' means Ready to Air Additional Area
'RTA Bsp' means Ready to Air Bespoke
'RTA Bsp: All LDN' means Ready to Air Bespoke All London Coverage
'RTA Std' means Ready to Air Standard
'RTA Std: All LDN' means Ready to Air Standard All London Coverage

Ready to Air Standard Video Charge – £600
Ready to Air Standard Video utilises, pre-recorded material enhanced with your business information.

Package includes:-

Pre-created library action clip (45 seconds maximum).
Choice of gender and/or regional voiceover
A standard script providing basic information about your business.
Music, if you request.
Optional on- screen visuals created by us to emphasize your key business messages. We will use your existing Yell.com advertising and/or your website for this.
Yell watermark and your contact details added to the end of your video.
Licence to use the pre-recorded creative on Yell.com on a single Qualifying Advertisement (as described in the Rules below) in a single classification and a single directory area. (See Intellectual Property Rights section below)
One free set of amendments. You will have up to 15 Business Days from the date your video is sent to you for review (the "Review Period") to request one free set of amends. You are only permitted to amend the voiceover and/or the contact details added at the end of your video.
A link to the video advert on Yell.com will be provided for use with your nominated Yell.com Qualifying Advertisements (as described in the Rules below).
Hosting of the video link for the duration of your nominated Yell.com Qualifying Advertisements (as described in the Rules below) is free with purchase of your Ready to Air Video.

Ready to Air Bespoke Video Charge – £800
Ready to Air Bespoke Video utilises, pre-recorded material enhanced with your business information. Working closely with our video production contractor, you are able to tailor your video script to meet the needs of your business.

Package includes:-

Pre-created library action clip (45 seconds maximum).
Choice of gender and/or regional voiceover and script writing services.
A standard script providing basic information about your business.
Music, if you request.
Optional on-screen visuals and text created by you, with assistance from our video production contractor to emphasize your key business messages.
Yell watermark and your contact details added to the end of your video.
Licence to use the pre-recorded creative on Yell.com on a single Qualifying Advertisement (as described in the Rules below) in a single classification and a single directory area. (See Intellectual Property Rights section below)
One free set of amendments (excluding additional creative) to script, visuals or music. You will have up to 15 Business Days from the date your video is sent to you for review (the "Review Period") to request one free set of amends. You are only permitted to amend the voiceover and/or the contact details added at the end of your video. After the first 5 Business Days of the Review Period your video will be automatically set live on Yell.com.
A link to the video advert on Yell.com will be provided for use with your nominated Yell.com Qualifying Advertisements (as described in the Rules below).
Hosting of the video link for the duration of your nominated Yell.com Qualifying Advertisements (as described in the Rules below) is free with purchase of your Ready to Air Video.

Additional charges

Additional Area: £300
Your Ready to Air package Charge allows you to use the creative on Yell.com on a single Qualifying Advertisement (as described in the Rules below) in a single classification and a single directory area. If you require your Ready to Air video to appear in a wider coverage area, you can purchase the Additional Area feature. For each Additional Area you buy, you will be granted a licence to use the same creative on the same Qualifying Advertisement as your original package in the same classification as your original package in one additional directory area.
Post live Editing: £100
Post live editing is available upon request. It includes any additional changes you require to be made to your video:
- in excess of the one free set of amends during the Review Period; or
- after expiry of the Review Period.
- whether requested during the Review Period or thereafter, outside the scope of your original requirements, as supplied to our video production contractor, including where you require:
  - Changes to the voiceover, this includes edits or creation of a new script.
  - Music to be added
For the avoidance of doubt, changes to the video creative are not permitted.
Renewal Hosting Charge: £100
Hosting and display of the video link on your nominated Yell.com Qualifying Advertisements (as described in the Rules below) is free with purchase of your Ready to Air Video for the duration of those Qualifying Advertisements. If you wish to display your video on any future Yell.com Advertisements, an annual hosting charge applies for each video, regardless of how many advertisements you link it to.

Rules

You can choose to purchase either a Ready to Air Standard or Ready to Air Bespoke Video.
To purchase a video you must first have a live Yell.com Advertisement.
Qualifying Advertisements: Videos can be added to Regional Sponsored Listings, Local Sponsored Listings, Advertiser Listings - Heavyweight & Mediumweight.
To purchase an Additional Area, you must purchase a Ready to Air Standard or Ready to Air Bespoke Video package ("Package").
All video production packages will be produced by an external video production contractor on Yell's behalf.
The video production contractor will have creative and editorial control over the video. It is your responsibility to provide all information or materials reasonably requested by the video production contractor on time and in the correct format. Failing which, the video production contractor will take full creative control to enable it to complete the video. Yell shall not be responsible for your failure to provide those materials.
All videos will include Yell branding in the form of a Yell watermark and a Yell branded end-slate, on which customers can also include their contact details.
All video services are subject to availability.
Following notification by Yell that the video is ready to review, there is a fifteen (15) Business Day review period ("Review Period") in which you may request one free set of amendments to the video. Advertisers are only permitted to amend the voiceover and/or the contact details added at the end of your video. Videos are deemed accepted after the expiry of the Review Period.
The video Review Period will commence from the date that we notify you that the video is ready to be previewed.
You will be required to pay for any additional changes you request to your video after the expiry of the Review Period..
Additional Charges will apply where:
- Changes are to be made to the voiceover, this includes edits or creation of a new script.
- Music is to be added.
All video editing and cancellation charges are non-refundable.
No changes to the original Ready to Air Video content created by Yell's contractor can be requested.
We may syndicate your video on third party and affiliate websites, at our discretion. We may do this whether or not you continue to hold a Qualifying Advertisement in the future.

Intellectual Property Rights

All intellectual property rights (copyright, design rights, patents, etc) in all reference material supplied by the advertiser must be owned by or licensed to the advertiser. You retain the intellectual property right ("IPRs") in all reference material you supply.
The video will be branded with a Yell watermark and will contain a Yell.com logo and tagline on the end-slate. Yell retains all IPRs in its trade marks and logos.
All IPRs in the video shall belong to Yell for the full term of such rights and for all renewals or extensions of such rights. The advertiser hereby assigns to Yell, with full title guarantee, by way of future assignment all IPRs so arising (and waives or will procure the waiver of any equivalent moral rights) immediately on their coming into existence. The advertiser shall promptly at Yell's request execute or procure the execution of any document Yell requires to enjoy the benefit of such IPRs.
If you buy a Ready to Air Standard or Ready to Air Bespoke Video package ("Package"), subject to the your payment of all Charges in connection with the Package, Yell hereby grants to you, with effect from the commencement of the Review Period, a non-exclusive, non-transferable, non-sublicensable right to use the video which is produced on Yell.com in connection with your nominated Qualifying Advertisement in one classification and one directory area only.
If you buy an Additional Area, subject to the your payment of all Charges in connection with your Package and the Additional Area, Yell hereby grants to you, with effect from the commencement of the Review Period, a non-exclusive, non-transferable, non-sublicensable right to use the same video licensed in connection with your Package on Yell.com in connection with the same nominated Qualifying Advertisement as your Package in the same classification as your Package in one additional directory area only.
For the avoidance of doubt, you are not permitted to use the video in connection with any other advertising, including, without limitation, in internet advertising (including banners), on websites, on the advertiser'’s own premises, at trade or industry events, television, cinema or radio), sales promotions, competitions and prize draws, mailshots in any media (including email and MMS), and/or sponsorships.