3. How to have a successful Yell.com ad

Give your Yell.com advert the best chance of getting found

Relevant information—Yell.com checks text within the advert to see if it contains products, brands and services specified by the user. Adverts therefore need to contain relevant words and information in relation to what a user might be looking for.
Yell.com adverts which feature information in the listing, are all types of Priority Adverts, Site Builder, and Local Sponsored Listings.
Yell.com will also look for relevant information on your website, so Yell.com adverts which link to a website have an even better chance of being matched to the user's search. Yell.com products ideal for this are Priority Adverts with a web link, Site Builder, and Sponsored Listings.
No website? Try a Priority Advert with an Information Page. This listing contains text and a link to a page for you to advertise more information and images, and is also used to match users' searches.
You can find out more about optimising adverts on Yell.com.