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Yell.com was searched 32.9 million times by 7.6 million users in March 2007

• Users search for a product, branded product or service, or they can search using a classification name.
• Yell.com Search matches this to one or more classifications. Therefore it is important that advertisers buy one or more relevant classification(s).
• Once the classifications are known, Yell.com Search queries all the advert content within them—any advertiser whose listing or website contains the specific terms the user is looking for is prioritised above other advertisers.
• When a user's search term is matched within an advert, the "matches" feature echoes back the word(s) to highlight the relevance of the advertiser. Text in the bullet points are also highlighted in bold to show where they match a user's search term.
• Yell.com have introduced a new and improved Search box to make it easier for people to use it, and to help them find exactly what they are looking for. This provides even better quality leads for the advertiser.