When you're deciding whether to invest in Yellow Pages advertising, facts and figures only paint part of the picture. Read some reviews from other Yellow Pages customers to see what they think of their Yell advertising.

My work is quite specialised and I have found that, since placing an advertisement with the Yellow Pages six years ago, the results have been extremely beneficial to me. This year I have already quoted for 10 large jobs and have found that being in the Yellow Pages has generated interest from top designers all over the North East. Last year my advertisement paid for itself after only two jobs, which allowed me the opportunity to place a larger advertisement this year. I would certainly recommend the Yellow Pages to everybody in business as it has allowed my company to expand and I am now looking to take on more staff as business is booming.

I have been advertising with Yellow Pages for probably about seven or eight years and it works. I tried other things like the free ads in the local paper but I didn't get much of a result from them. By monitoring the calls from Yellow Pages I know that it works. Once they've found me they keep coming back and they point other people in my direction too! I was happy with the amount of calls I received from the advert. I think there were probably a few more than I thought there would be. I should think about 90 per cent of the calls are from new customers and probably two or three calls would pay for the ad itself. If I didn't have an ad in Yellow Pages I would lose new customers.

I think it's important to make sure that we have a presence in Yellow Pages because they are the directory that everyone turns to. We're mobile DJs, we've been advertising with the Yellow Pages for seven years and we are happy with the amount of calls we have received from our ad. Yellow Pages helps by supporting word of mouth referrals and people tend to call us more. If we didn't advertise with Yellow Pages we might lose out because it actually supports everything else we do and people have it easily to hand.
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