Customer reviews on Yellow Pages advertising

Heavitree Radio is an electrical retailer which has been advertising in Yellow Pages for about 20 years. With a larger ad you can have more detail and target the right customer. Our website details are on the ad, so people can go there for more information. I think when people look through a book they look for the biggest ads first. Anything that makes it stand out is important. We're pleased that we went with the ad because I felt it gave a better image of who we are and what we do. You have to keep it on a par with the competition too.

We currently advertise in two Yellow Pages directories simply because we are on the border of two directory areas. We have been receiving on average, from just one of our adverts, 10 calls a month... We know that the Yellow Pages directory works for us as it has put us on the map and allows customers to use it as a point of reference in finding us.