Introduction

It is important that your advertisement in Your Town is correct. That is why we have produced this guide to constructing effective and powerful advertising.

So, for an advertisement in Your Town that looks good and brings in the business, make sure your advertisement measures up.

Display advertisement sizes

Advertisement size	Height x width
Sixteenth page	20mm x 61mm
Eighth page	44mm x 61mm
Quarter page	44mm x 126mm
Half page	91mm x 126mm
Whole page	186mm x 126mm
Inside back cover	186mm x 126mm
Outside back cover	186mm x 126mm
Coupon	44mm x 61mm

Classified adverts

All display adverts are printed in full process colour. Text only adverts will be printed in black only (mono).

Coupons

Separate technical specifications are available.

Digital file supply

Tips on supplying a file:

Supply your files as PostScript (.ps), TIFF (.tif) or EPS (.eps). PostScript files provide the best option for us to ensure that the advert is reproduced to your requirements. If supplying your advert as an EPS you will need to remember to embed the fonts used in the advert or to convert them to outlines/paths. If your TIFF file contains text then you need to create your file at a minimum of 600 dpi. If your file does not contain text (e.g. a photo) then you can create your file at a minimum of 300 dpi. We are sorry we cannot accept files supplied in the format native to the application that created them, such as Quark XpressTM, Microsoft WordTM etc and we cannot install any fonts you supply.

Sending us a disk

Anything sent to us on a disk needs to be accompanied with a paper proof of what is on the disk. This allows us to check that our final output matches your expectations. You may supply your digital file on CD, Zip or Floppy Disk. We are sorry we cannot accept files via email or ISDN. Follow the Royal Mail guidelines for the safest way to package your disk.

Tips on producing display adverts

Minimum type sizes

Try to ensure the type sizes used are legible and clear. Text in an advert should be no less than 6pt. When text is on a tinted or solid background, mono or colour, text should be no less than 10pt.

Illustrations and lines

Where possible keep illustrations simple. Remember fine lines do not always stand out well.

Tints

Keep tints between 20% and 80%. Lighter tints may disappear. Darker tints may appear solid.

Paper references

You may wish to supply a paper reference (e.g. photo, clipping, business card, letterhead etc). Try to ensure that these references are legible and no smaller than the size to be used in the advert. Try to avoid photocopies and faxes as these will generate poor results in the final advert.

A special note on copyright

Remember, many images are protected by copyright. You should have permission from the copyright owner to use any image or logo you wish to include in your advert.

Advert sizes

Special advertisements

Sixteenth page advertisement

• Black text only in Universe font
• Inside box to contain text only
• No images or logos
• No other colours or shading to be incorporated
• All text will be left-aligned
• Maximum 5 lines of text

Line 1 - Company name

• Bold text, Universe LT Bold 7pt font
• Maximum 45 characters

Lines 2, 3 & 4 - Free text

• Recommendation: strapline, business description, address, web/email, mobile telephone number
• Text in Universe LT Light 7pt
• Maximum 53 characters

Line 5 - Recommendation: Telephone number or mobile number

• Option of free text, such as strapline, business description, address, web/email, mobile telephone number
• Bold text, Universe LT Bold 7pt font
• Maximum 45 characters

Technical Specifications—Coupons

Coupon sizes

Coupons are templated and will be created by Yell. Please supply your company logo and follow the reference supply guidelines set out below.

Colour

Coupons will be produced on a yellow background and will include the pre-defined template colour.

Paper references

You may wish to supply a paper reference (e.g. photo, clipping, business card, letterhead etc). Try to ensure that these references are legible and no smaller than the size to be used in the coupon. Try to avoid photocopies and faxes, as these will generate poor results in the final artwork.

A Special note on copyright

Remember, many images are protected by copyright. You should have permission from the copyright owner to use any image or logo you wish to include in your coupon.

Digital file supply

Tips on supplying a file:

Supply your files as PostScript (.ps), TIFF (.tif) or EPS (.eps). PostScript files provide the best option for us to ensure that the coupon is reproduced to your requirements. If supplying your coupon reference as an EPS you will need to remember to embed the fonts used in the coupon reference or to convert them to outlines/paths. If your TIFF file contains text then you need to create your file at a minimum of 600 dpi.

If your file does not contain text (e.g. a photo) then you can create your file at a minimum of 300 dpi. We are sorry we cannot accept files supplied in the format native to the application that created them, such as Quark XpressTM, Microsoft WordTM etc and we cannot install any fonts you supply.

Sending us a disk

Anything sent to us on a disk needs to be accompanied with a paper proof of what is on the disk. This allows us to check that our final output matches your expectations. You may supply your digital file on CD, Zip or Floppy Disk. We are sorry we cannot accept files via email or ISDN. Follow the Royal Mail guidelines for the safest way to package your disk.

Advert area	Style specification
Name	A maximum of 30 characters (upper or lower case) in a typeface to match your company style at a minimum of 6/6pt or company logo to be supplied.
Details	A maximum of 136 characters (upper or lower case) in Yell’s font (Yell Corpid) at a minimum of 7/8pt.
Number	A maximum of 13 digits - 12pt Yell Corpid.
Address	A maximum of 40 characters (upper or lower case) in Yell Corpid at a minimum of 6/6pt.